For mortgage agents & loan officers

Build a profitable mortgage business without hiring a marketing agency or relying on referrals.

The Lending Den installs your own marketing system, hands you every script, workflow and ad we use, and coaches you for six months until it runs like a business.

A note from Mitch

Hey, I'm Mitch. Welcome to the Den.

And just like you, I do mortgages.

Here's the TL;DR on what this is, why we built it, and exactly what you'll get.

What it is

The Lending Den is a six-month program for mortgage agents and loan officers. My team installs a proven marketing system in your business, then coaches you until you can run it yourself. You own every piece of it.

Why we built it

I've spent 14 years in mortgage and real estate marketing, ran an agency with about 400 clients, and co-founded LendMate. Over and over, I watched good mortgage pros get burned by agencies, overpay for shared leads, and wait on referrals that never came. Starting an agency is easy. Building a pipeline that's actually yours is the hard part, so we built the thing we wished existed.

What you'll get

Your Meta and Google ads, funnel, CRM, workflows and AI set up with my team, plus every script, ad and template we use, live coaching every week, and a community of mortgage pros doing the same work. The full list is right below.

See you inside. Or not. I'm not your dad.

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Inside The Lending Den

What you get when you join. Everything I've built, handed to you.

A proven system, installed for you

We set up the same marketing system we run in our own mortgage business, in your accounts, in your first 30 days. You own all of it.

Meta and Google ads

Full campaign setup, plus all the copy and creative, built for the financial ad rules.

GHL setup and workflows

Your CRM, pipelines, booking and follow-up texts and emails, built and connected.

AI, done properly

Two of our proprietary AI platforms included, and how to use AI without scaring borrowers off.

Content creation

Scripts, video formats and a posting plan that bring in conversations, not just likes.

Realtor partner acquisition

Who to target, what to send and what to say, so agents start sending you buyers.

Database reactivation

Campaigns that turn past clients, renewals and refis into new files.

Six months of coaching

7+ live sessions a week on ROAM, weekly accountability and a monthly one-on-one.

And more

The academy, every template we use, member pricing on LendMate hires, and a community of mortgage pros.

Case studies

Hear It From The Pros!

Clients from LendMate (KeyPlayers), TLD, and more

Roy CocciolloBroker of Record, Your Mortgage Your Way

“Processing volume was killing us and our team was maxed out. It completely changed how we operate.”

Sean Smith & Devon NobleCo-Founders, Freedom10

“They didn't just give us VAs, they gave us infrastructure.”

Josh HartleyHartley Real Estate

“Six months in and it transformed our business.”

★★★★★
“We work with over 2,800 agents and brokers and this is by far the most effective system I've seen. It's saved me a ton of time and even allows me to get more excited about my business.”
Taj Peters
Taj PetersRegional Vice President, Mortgage Centre Canada
Every review of KeyPlayers, our sister company, is 5 stars. Read them on Trustpilot
★★★★★
Hands down the best VA company!

We've been using KeyPlayers HQ for 6 months now and it transformed our business. From simple daily tasks to larger SOPs, our VAs handle everything with ease.

Josh Hartley · Hartley Real Estate
★★★★★
Great company!

They quickly found us a virtual assistant who has been reliable, responsive, and made a noticeable difference in our day-to-day operations. Highly recommend to any mortgage professional.

Nina Bacelonia · Mortgage professional
★★★★★
Very transparent company

Very strong processes and procedures in place for follow-up, security and privacy. Very collaborative, and they followed through on all of their stated expectations.

Amanda Merrin · Canada
★★★★★
Some of the best talent

KeyPlayers has some of the best talent for the best price. Highly recommend.

Wyatt Beemer · United States

Testimonials and reviews are from clients of LendMate and KeyPlayers, our assistant and operations companies. Individual results vary.

Your license can be a business. Come see what's inside.

Join the free workshop →
Join the free workshop →